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It’s a mere decade ago that the first fitness apps were launched. Since then the mobile application development industry has grown immensely with apps today far more advanced than when they started.
Movement sensors, Heart Rate Monitors, and GPS made it possible to add more features to these apps and allows users to track virtually any sport. In addition, users can set goals, compete, and make the whole experience more engaging.
Over time, as with all technology, certain trends have developed in the fitness app market. What are these trends? More importantly, though, how can businesses use fitness apps to increase their reach? This post will shed some light on these questions.
If there was ever any question about the popularity of fitness apps, these numbers will remove any doubt:
To put these numbers in monetary terms, it is estimated that the fitness app market will be worth USD 3.4 billion in 2020 and US$ 10.9 billion in 2026. Fitness mobile application development is therefore still growing at an immense rate. In simple terms, there has not been a more perfect time to launch a fitness app.
Before having a share of that revenue, a business faces various challenges. A major challenge is security. Unlike many other apps, fitness apps contain more, sometimes intimate, data of users. It’s therefore particularly important that data security is a priority when any fitness app is developed.
The next major challenge is competition. The sheer number of apps out there is staggering. Therefore, to stand out a business needs an exceptional product. This involves having an exceptional user experience that is easy to use. It also involves and evolving with the industry trends as the market evolves.
By keeping up with trends and having a user-friendly app a business can go a long way in finding footing in this competitive market.
To stay up to date in a competitive market, an app must keep up with the trends. Some of the trends in the fitness app market are the following:
These devices allow users to track their progress and set goals. This makes their fitness journey more engaging. It’s estimated that the wearable market will reach US 29 billion by 2022.
AI can help answering questions, schedule classes, and offer customer support. This means a business is open 24 hours a day. Add to that that AI can greatly improve the customer experience in apps by, for instance, generating training plans and diets.
These classes can build a business’s social media presence. Not only does it keep existing clients engaged, but it can also grow popularity and gain new clients.
Research shows that users using virtual reality feel less pain and can maintain an activity for longer. This means better workouts and, if a business uses this equipment, more clients.
Allowing client to communicate with a business at any time, streamlines the business administration and delivers more value to clients.
The fitness app market provides almost unlimited opportunities for any business. By ensuring an excellent user experience, coupled with excellent features that provide value, and keeping up with changing trends a business can take advantage of these opportunities.
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