It’s a mere decade ago that the first fitness apps were launched. Since then the mobile application development industry has grown immensely with apps today far more advanced than when they started.
Movement sensors, Heart Rate Monitors, and GPS made it possible to add more features to these apps and allows users to track virtually any sport. In addition, users can set goals, compete, and make the whole experience more engaging.
Over time, as with all technology, certain trends have developed in the fitness app market. What are these trends? More importantly, though, how can businesses use fitness apps to increase their reach? This post will shed some light on these questions.
If there was ever any question about the popularity of fitness apps, these numbers will remove any doubt:
- Downloads of fitness apps reached 593 million in the first quarter of 2020.
- It’s projected that downloads will reach 656 million by the end of 2020.
- The number of fitness app users grew from 62.7 million in 2018 to 87.4 million in 2020.
To put these numbers in monetary terms, it is estimated that the fitness app market will be worth USD 3.4 billion in 2020 and US$ 10.9 billion in 2026. Fitness mobile application development is therefore still growing at an immense rate. In simple terms, there has not been a more perfect time to launch a fitness app.
Before having a share of that revenue, a business faces various challenges. A major challenge is security. Unlike many other apps, fitness apps contain more, sometimes intimate, data of users. It’s therefore particularly important that data security is a priority when any fitness app is developed.
The next major challenge is competition. The sheer number of apps out there is staggering. Therefore, to stand out a business needs an exceptional product. This involves having an exceptional user experience that is easy to use. It also involves and evolving with the industry trends as the market evolves.
By keeping up with trends and having a user-friendly app a business can go a long way in finding footing in this competitive market.
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