5 Most Expensive Product Decisions Founders Make Before Writing Code
Strategy Before Code
Prashant Gami
8x Founder
10+ Tech lead roles
7x Tech Advisor/Mentor
Prashant is managing director of x-enabler where he helps businesses scale using latest technologies. He mentors and teaches start-ups and tech business owners how to meaningfully create an impact using technology. He has more than 20 years of experience of building tech businesses and products spanning across more than millions of users.
Webinar Details
You're probably about to build the wrong thing.
| Most founders don't realize it until they've spent $50K and six months building a product nobody uses. I've seen this pattern across 100+ product journeys. There are 5 decisions that happen before a single line of code gets written, and they determine everything. On May 26th, I'm breaking all five of them down live. Just the frameworks we use with founders to stop this from happening. |
The problem isn't your idea. It's the decisions around your idea.
Most founders don't run out of ideas. They run out of runway, usually because they spent 4 months building something nobody needed, in a way nobody wanted, at a cost that never made sense.
Here's what actually happens before a failed product launch:
- A founder has a genuinely good idea, but skips validation because they're confident it'll work
- Development starts before a real market gap is confirmed
- 'Customer feedback' means asking friends who say 'sounds cool'
- The build grows in scope every week because everything feels equally important
- 3 months in, the team realises they built a solution in search of a problem
5 things you'll think differently about after this session.
Each of these is a decision point you will hit, probably in the next 30 days.
The difference between a painful problem and a vitamin, and a 4-quadrant framework to know which one you have before you commit.
Why most founder interviews produce useless data, and the one shift that makes feedback actually predictive.
The 80/20 thinking behind prioritisation at an early stage, without needing a full product roadmap.
How to tell the difference between thinking through a product and creating expensive design debt before development starts.
When to hire, when to outsource, when to use an elastic model, and what the wrong choice costs you at seed stage.
This webinar is built for a specific kind of builder.
| This is for you if... | This is not for you if... |
|---|---|
| You have an idea and you're deciding whether to build | You want a step-by-step technical coding tutorial |
| You've started building but something feels off | You're post-Series A with an established product team |
| You're a founder, CEO or CTO at an early-stage company | You're looking for high-hype startup motivation |
| You've burned time or money on something that didn't land | You've already validated deeply and are actively shipping |
| You want a decision framework, not another motivational talk |
Everything you need to know.
| Date | Tuesday, 26 May 2026 |
| Duration | 30 minutes live session + 15 minutes Q&A |
| Format | Live online webinar |
| Cost | Completely free |
| Recording | Yes, all registered attendees receive the recording within 24 hours |
| Series | Strategy Before Code (Webinar #1 of an ongoing series) |
Who's running this session
The host behind Strategy Before Code is Prashant Gami, founder of x-enabler. Prashant helps businesses stay ahead of their competition and create a culture of continuous innovation to add significant value.
He has founded a number of successful businesses from scratch over the last 15 years. He is a trusted advisor, business partner and mentor for a range of business-minded people in his group. His approach is built on a simple engineering principle: Think Slow, Act Fast. Prashant’s goal is to use his experience to inspire others to believe in their ideas, stay innovative, and never give up.
| "Build your vision brick by brick in the plan so you can assemble it with speed in the code. Think slow to find your modularity, then act fast to scale your solution."— Prashant Gami |
You can spend 4 months building the wrong thing.